Saudi Tourism

The Challenge

Saudi Tourism Authority faced critical perception challenge: shifting global and domestic understanding of Saudi Arabia from traditionally religious/business travel destination to premier, year-round tourist attraction with diverse experiences.

Project

Saudi Tourism

Case study

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Global

Rebranding Scope

Massive

Visa Application Spike

Premium

Cinematic Production

Multi-Channel

Campaign Execution

Execution & Impact

The visual strategy emphasized hyper-premium cinematography contrasting majestic, earthy tones of Saudi heritage with vibrant, modern lifestyle coloring. Identity needed to communicate world-class tourism while maintaining authentic cultural reverence.

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