LVMH Snapchat

The Challenge

Reach high-net-worth Gen Z and millennial audiences through mobile AR without diluting the brand’s luxury prestige.

Project

LVMH Snapchat

Case study

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9.5M

Snapchatters reached in 24 hours

64%

Incremental reach

24h

Snapchat ecosystem takeover

3D AR

Bracelet try-on Lens

Execution & Impact

Tiffany’s elegance brought into AR: 3D assets with photorealistic metal reflections and gemstone refraction, so the try-on feels as premium as the store.

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