Herfy Super Chicken

The Challenge

Recover market share in a highly competitive Saudi QSR sector against multinational chains, while driving both physical footfall and delivery-app order volume.

Project

Herfy Super Chicken

Case study

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OOH

City takeovers: bridges, screens, boards

Delivery apps

Banner optimisation

Short-form

Influencer taste-test edits

Packaging

High-impact redesign

Execution & Impact

A high-contrast, appetite-led palette with macro food photography, set in energetic Arabic-first typography and carried across city-scale OOH so Super Chicken reads as the premium local favourite.

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