Ministry of Energy

The Challenge

The Ministry of Energy needed to establish Saudi Arabia as a credible, forward-thinking leader in global energy transition conversations during critical international summits. The challenge required translating complex energy policy into compelling visual narratives while managing tight production timelines across multiple concurrent global events.

Project

Ministry of Energy

Case study

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178M

Total Impressions

52M

Video Views

Global Summits Covered

100+

Creative Assets Produced

Execution & Impact

The Ministry's presence across three major global energy forums—COP 27 (2022), COP 28 (2023), and the 24th World Petroleum Congress (2023)—required distinct content strategies while maintaining unified brand positioning.

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