SMO — Vision 2030

The Challenge

The Strategic Management Office (SMO) needed to amplify Vision 2030 initiatives across Saudi Arabia with maximum impact and consistency. The challenge: coordinate 16+ simultaneous campaigns across digital, print, broadcast, and environmental channels in 10+ major cities—all while maintaining unified brand messaging and visual identity for a complex, multi-stakeholder governmental initiative.

Project

SMO — Vision 2030

Case study

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1.06B

Reported Cumulative Visibility

16+

Concurrent Campaigns

10+

Cities Covered

Brand system

Campaign-wide governance

Execution & Impact

Managed 16+ concurrent governmental campaigns with a coordinated visual system across:

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