Ministry of Culture

The Challenge

Served as Senior Art Director for the Ministry of Culture, executing strategic creative direction across five distinct commissions under Saudi Vision 2030. Each initiative transformed institutional challenges into cultural catalysts through visual identity, experiential design, and digital strategy.

Project

Ministry of Culture

Case study

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Major Commissions

Strategic Initiatives

Millions

Visitors & Impact

100%

Vision 2030 Alignment

Execution & Impact

Comprehensive creative leadership across performing arts, literature, heritage, and professional development initiatives.

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