One national story instead of fifteen
Vision 2030 is delivered by many agencies, each with its own voice. The Strategic Management Office needed the public to see one national story.
The answer was centralised brand governance: one visual identity and one set of rules, applied across every participating agency and every campaign flight. The campaign line عايشينها وشايفينها carried the idea — progress people live and see around them.
- Brand governance
- Campaign identity
- Bilingual AR/EN system
- Social and digital
- Out-of-home
- Motion graphics
Pillar
Macro-Impact & Vision
Client
Strategic Management Office
Agency
Fitameen Creative Communication
Role
Art Director
Project summary
1.06BTotal brand visibility, cumulative across all SMO campaigns
16+Campaigns under one governance system
15+Governmental agencies in one visual identity
22M+Engagements
The system ran across successive flights and became the reference build for later governmental work.
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