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The OriginStory

من أنا

The creative architect

Design is invisible infrastructure

Over 12+ years of leadership across the Saudi market, transforming complex institutional briefs into high-performance visual systems. I don’t just design to make things look beautiful — I design for the bottom line, ensuring every pixel drives visibility, ROI, and user acquisition.

From directing brand governance for SMO Vision 2030 (1.06 billion cumulative visibility across 16+ campaigns, 2022–2024) to structuring national Sukuk savings bonds for NDMC (1 billion SAR in savings requests; Gold, Athar Awards 2024), my work bridges premium trust with aggressive commercial results.

  • Macro-impact strategy
  • Behavioral economics
  • AI-accelerated craft
  • Bilingual AR/EN systems
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Portrait of Mouaz AlSabbagh
12+
Years of experience
Operational excellence

Proof of scale

9,000+

Assets delivered

Multi-platform assets across retail, digital and broadcast.

73

Projects managed

Led end to end, from brief to handover.

2.5%

Amendment rate

Work approved the first time, almost every time.

30+

Concurrent sponsors

Reported JACO capacity increased from 5–8 to 30+ sponsors.

SMO Vision 2030 campaign
JACO Growth Trilogy campaign
The human in the loop

Questions people usually ask

Macro-impact strategy, behavioral economics and AI-accelerated craft: 360° campaigns, brand governance and design systems that move visibility, ROI and user acquisition.

12+ years in the Saudi market — JACO Arabia, Fitameen Creative Communication, The Marketing Department, Amer Al Aboud Group, Damah Media Production and Pinehill Arabia, plus freelance work since 2016.

As an acceleration engine, not a replacement for craft. Midjourney, Firefly, Claude and custom prompt-to-code pipelines scale output without sacrificing brand integrity or cultural nuance.

Ten: government and Vision 2030, healthcare, F&B and FMCG, gaming and esports, aviation and travel, banking and fintech, e-commerce and retail, real estate, entertainment and culture, and B2B systems.

Yes. ATHAR Award 2024 Gold for Best Governmental Campaign, and Gold, Silver and Bronze at the MENA Digital Awards, Saudi Edition.

Recognition

Awards & shortlists

  • GoldATHAR Award 2024Best Governmental Campaign
  • GoldMENA Digital Awards, Saudi EditionSocial and Influencer Marketing — Social Cause Marketing
  • SilverMENA Digital Awards, Saudi EditionBest Use of Media — Best Use of Outdoor
  • BronzeMENA Digital Awards, Saudi EditionBest Use of Digital by Sector — Banking & Finance
  • ShortlistedATHAR Award 2024Best Empowerment Campaign
  • ShortlistedMENA Digital AwardsDigital Cause Marketing
  • ShortlistedATHAR Award 2025Best Empowerment, Best Innovative and Best Business Growth Campaign
Trusted by 56 clients beyond my employers
  • Agriculture Day Exhibition
  • Creative Summit
  • Ehsan Platform
  • GAMI Defense Innovation Award
  • Heritage Commission
  • KACST
  • Local Content Authority
  • Ministry of Culture
  • Misk Foundation
  • Social Development Bank
  • THE RIG
  • 360 Advertising
  • AHAD
  • AliExpress
  • AwalMazad
  • BARQ
  • Dozan
  • flynas
  • Herfy
  • Hrmny
  • Instashop
  • Makarem
  • NCG
  • Ninja App
  • PGI
  • Mazadak
  • Pro Car
  • VOX Cinemas
  • WSL
  • Xelement
  • Balady App
  • CSC
  • Lead Data
  • Pixxells
  • Sipchem
  • The Social Doctors
  • eVTOL
  • Gamers8
  • IDLE
  • AID Medical
  • ARACH
  • Cilantro
  • OM
  • PZE Co
  • Prominent
  • Pure Crystal
  • Puritude
  • RIZQ Water
  • SBG
  • SNC
  • Sarasa Clip
  • Saudi German Hospital
  • Biio
  • Habbar
  • TTP
  • Tact
FAQ

Frequently asked questions

What is Mouaz AlSabbagh’s background?

He holds a B.Sc. in Graphic Design from the International University of Science & Technology (2008–2012) and has worked in Saudi Arabia since 2013: Pinehill Arabia, Amer Al Aboud Group, The Marketing Department, Fitameen Creative Communication, and JACO Arabia as Senior Art Director.

What awards has he won?

Gold for Best Governmental Campaign at the Athar Awards 2024 (NDMC “SAH”), and Gold, Silver and Bronze at the MENA Digital Awards 2025, Saudi Edition. He was also shortlisted at the Athar Awards 2024 and 2025.

How is his portfolio organised?

They are the five pillars his portfolio is organised by: macro-impact and Vision 2030 work, performance and growth campaigns, digital experience, AI, gaming and esports, and brands, healthcare and packaging.

Does he work in Arabic and English?

Yes. His work is bilingual, and he designs Arabic-first, right-to-left creative as well as English campaigns.