Theatrical Amateurs Festival

The Theatrical Amateurs Festival required comprehensive brand positioning to celebrate amateur theatre as a vital cultural expression. Collaborating with TPAC and Dozan, we created visual identity and promotional materials that elevated grassroots theatre into national cultural consciousness.

The campaign encompassed festival branding, performer promotion, audience engagement, and digital marketing across all platforms.

Festival visual identity and brand guidelines, promotional posters and digital assets, performer highlight campaigns, audience engagement materials, and social media strategy that transformed the festival into a celebrated cultural institution.