Literature & Riyadh Book Fair

The Riyadh Book Fair campaign positioned Saudi Arabia's premier literary event as a cultural cornerstone. Working with TACT, we developed comprehensive marketing and brand materials that elevated the book fair from an annual event into a cultural institution.

The initiative encompassed print and digital campaigns, author positioning, audience engagement materials, and social media strategy.

Campaign visual identity, promotional posters and digital assets, author event marketing materials, social media content library, and audience engagement campaigns that transformed the book fair into a national literary celebration.