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Figures: case-study-riyadh-book-fair.html
Overview
01
The Riyadh Book Fair campaign positioned Saudi Arabia's premier literary event as a cultural cornerstone. Working with TACT, we developed comprehensive marketing and brand materials that elevated the book fair from an annual event into a cultural institution.
The initiative encompassed print and digital campaigns, author positioning, audience engagement materials, and social media strategy.
Client
Ministry of Culture
Partner
TACT
Scope
Campaign & Branding
Year
2023–2024
Pillar
Macro-Impact & Vision
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Deliverables
02
Campaign visual identity, promotional posters and digital assets, author event marketing materials, social media content library, and audience engagement campaigns that transformed the book fair into a national literary celebration.
📚 Campaign assets and promotional materials would appear here
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Macro-Impact & Vision
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