Ali Express

Overcome GCC shoppers’ hesitation about international shipping and win e-commerce share against regional giants.

Project

Case study

Ramadan + White Friday

Seasonal mega-sale suites

Football legends

Saudi ambassador shoots

GCC

Localised app assets

Retargeting

Dynamic ads by segment

Deep localisation with familiar cultural figures and mega-value offers, set in a clean typographic hierarchy that puts price and shipping first.