Saudi Arabia's Vision 2030 needed a unified visual language that could resonate across 10+ cities and dozens of digital touchpoints—without diluting a message that was simultaneously speaking to citizens, investors, and the global stage. The brief demanded consistency at a scale few campaigns ever reach.
I led the visual strategy across 16+ major digital campaigns, creating a modular design system that maintained absolute brand integrity while adapting to regional contexts. The approach combined data-driven content frameworks with premium editorial design, resulting in 1.06 Billion total visibility and over 22 Million direct engagements.