Riyadh Schools needed to launch its flagship Hittin campus with a comprehensive digital marketing campaign. The core challenge was differentiating the institution from heavily Westernized international school competitors, requiring a campaign that communicated elite academic prestige while remaining firmly rooted in authentic Arabic and Saudi cultural identity.
I developed a comprehensive brand strategy and multi-platform digital marketing rollout. By establishing an Arabic-first visual identity and structuring the content around a robust 6-pillar messaging framework, the campaign successfully drove enrollment awareness, positioning the Hittin campus as the premier choice for culturally grounded, world-class education.