The Misk Foundation needed to launch "Misk 10x," an elite, highly selective transformational program targeting top-tier Saudi leaders under 35. The challenge was to create a visual identity and digital experience that communicated absolute exclusivity, executive prestige, and forward momentum, clearly differentiating it from standard educational or leadership programs in the region.
I developed a premium visual identity characterized by deep blacks, crisp whites, and sophisticated metallic (gold/silver) accents paired with high-end executive portraiture. I directed the end-to-end design of physical executive induction kits and a seamless digital dashboard UI/UX, successfully positioning the program as a world-class leadership accelerator aligned with Vision 2030 objectives.