Saudi Arabia's Ministry of Energy operates on the world stage. During critical global forums—including COP 27, COP 28, and the 24th World Petroleum Congress—the Ministry needed to project a unified, authoritative narrative. The challenge lay in translating highly complex, data-heavy policies into accessible, engaging visual content that could command attention from both domestic audiences and international stakeholders in real-time.
I developed a bilingual, video-first content strategy backed by a rapid-response production system. By creating modular design templates and translating dense policy into clean data visualizations, we delivered over 100 high-quality assets. This agility allowed for same-day message amplification, resulting in 178 million global impressions and successfully cementing the Kingdom’s leadership in the global energy transition discourse.