JACO's sport category dominated 64% of total platform watch time. However, to maximize Average Revenue Per Paying User (ARPPU) in a highly competitive sports content market, the platform needed to dramatically elevate the production value and output quality of its top-tier streamers without causing operational bottlenecks.
We elevated streamer production value at scale through premium branded overlays, responsive motion templates, and dynamic broadcast graphics packages. This operational design strategy not only improved the aesthetic quality of the streams but successfully drove peak monetization to an impressive $95.10 ARPPU.