Herfy needed to dominate the highly competitive Quick Service Restaurant (QSR) space and drive immediate delivery app conversions. The challenge was cutting through the intense visual clutter of standard fast-food advertising with an unmissable, localized campaign that resonated deeply with Saudi youth, drove physical footfall, and spiked direct digital sales.
I deployed a localized, culturally resonant campaign in synergy with Saudi Media Company (SMC). Utilizing heavy, high-contrast OOH takeovers across major cities paired with hyper-local social media humor and macro food photography, the creative direction drove significant physical visibility and translated directly into a massive surge in delivery app orders.