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Mouaz AlSabbagh
Senior Art Director Creative Technologist

Bridging creative vision and commercial results across Saudi Arabia's governmental and private sectors — where strategic design meets measurable impact.

Mouaz AlSabbagh Riyadh, KSA
About

Professional Summary

Senior Art Director with 12+ years of strategic creative leadership transforming complex briefs into high-performance visual communications for governmental and private sector clients.

Proven expertise bridging premium brand trust with aggressive commercial results through Generative AI integration, data-driven strategy, and 360-degree campaign execution across 6+ industries. Track record of architecting scalable creative systems enabling 3× team capacity while maintaining premium quality standards. Demonstrated ability to generate $5M+ in documented revenue impact while leading institutional-scale positioning initiatives reaching 3B+ impressions.

+3B
Total Visibility (20 Projects)
+5M $
Financial Impact
+140
Distinct Projects
+20
Case Studies Complete
Core Expertise: Creative Systems Architecture · Macro-Impact Institutional Positioning · Performance-Driven Design · AI-Integrated Workflows · Behavioural Economics · Social Impact Design · Multi-Platform Responsive Design · Mega-Event Creative Direction · Luxury & Premium Positioning · Market Disruption Strategy · Banking & Finance · Food & Restaurant's · FMCG · Hospitality & Medical · Maintenance & Security · Car Services & Automotive · Sport & Gaming · Social Media & Live Streaming
Experience

Career Timeline

Dec 2024 — June 2026
Senior Art Director
JACO Arabia
Riyadh, KSA
Spearheading creative vision and AI-accelerated production for MENA's top live-streaming platform. Merging premium art direction with performance data to drive high-ROI campaigns, billion-scale visibility, and direct revenue.
Apr 2022 — Dec 2024
Art Director
Fitameen Creative Communication
Riyadh, KSA
Commanded Fitameen's creative engine, tackling massive Vision 2030 goals. Powered an explosive 1.06B visibility for SMO and drove 1B SAR for the winning NDMC Sukuk with high velocity, clean design at scale.
Nov 2020 — Apr 2022
Senior Graphic Designer
The Marketing Department (TMD)
Riyadh, KSA
Designed high-converting 360° campaigns, merging premium aesthetics with data-driven strategy. Scaled visual production via AI workflows to drive massive brand visibility, engagement, and commercial ROI.
Oct 2017 — Nov 2020
Senior Graphic Designer
Amer Al Aboud Group
Jeddah, KSA
Fuelled Amer Al Aboud Group's visual output with athletic energy and clear, clean design. Executed high-velocity, data-driven campaigns to accelerate brand growth, driving massive engagement and commercial ROI.
Jan 2013 — Jul 2016
Graphic Designer → Graphic Designer Supervisor (MENA)
Pinehill Arabia Food Ltd (HQ)
Jeddah, KSA
Escalated to MENA Supervisor. Fuelled Pinehill's creative engine with athletic energy and clean, high-velocity FMCG campaigns at scale, driving massive regional visibility and accelerating brand dominance.
Toolkit

Technical & Creative Skills

AI & Generative Platforms
GeminiClaudeAdobe Firefly MidjourneyStable Diffusion
Design & Creative Software
PhotoshopIllustratorAfter EffectsFigma Cinema 4DPremiere Pro
Tools & Platforms
GitHubFigmaGoogle AI StudioNotion Visual Studio Code
Code & Development
HTML5CSS3JavaScriptReact Tailwind CSSPythonNode.jsPHP
Data & Backend
SQLJSONFirebaseREST APIs
Strategic & Management
Brand StrategyCampaign Execution Data-Driven DesignTeam Leadership Project ManagementPerformance Analytics
Education

Certifications

2008 — 2012
Bachelor's Degree, Graphic Design
International University of Science & Technology (IUST)
Damascus, Syria
2025
AI Boost Bites: Your Edge in the AI-Powered World
Google
Skills Google, Hyper
2019
Fundamentals of Digital Marketing
Google
Skills Google, Hyper
2017
Social Media Marketing Agency & Digital Marketing Business
Udamy
Hyper
Recognition

Awards & Honours

Athar Award 2024 — Winner
Best Governmental Campaign
SAH: The Path to Financial Empowerment — Fitameen Creative Communication for NDMC
Athar Awards 2024 & 2025 — Shortlist
JACO Growth Trilogy & SAH
Innovative Campaign, Cultural Impact, Business Growth & Empowerment categories
MENA Digital Awards 2025 | Saudi Edition
Gold, Silver, & Bronze
GOLD: Social Cause Marketing | SILVER: Best Use of Outdoor Media | BRONZE: Best Use of Digital (Banking & Finance)