MOUAZ ALSABBAGH
Senior Art Director & Creative Technologist
Riyadh, Saudi Arabia | mo3az.e.s@gmail.com | +966 50 175 7969
LinkedIn: https://linkedin.com/in/mouazalsabbagh
Portfolio: https://mouazalsabbagh.com

PROFESSIONAL SUMMARY
Creative leader with 12+ years of experience in the Saudi market, combining art direction, campaign design and AI-assisted production. Develops brand systems and creative workflows that support audience growth, commercial performance and efficient delivery.

CORE COMPETENCIES
Leadership: creative direction, campaign strategy, brand governance, B2B creative systems.
Performance design: acquisition campaigns, gamification, UI/UX and creative testing.
Creative technology: Midjourney, Adobe Firefly, JavaScript automation, React and Tailwind CSS.
Sectors: government and Vision 2030, gaming and esports, aviation, fintech and commercial operations.

PROFESSIONAL EXPERIENCE
JACO Arabia | Senior Art Director & Creative Technologist
December 2024 - Present
- JACO Growth Trilogy: directed visual strategy for a three-phase campaign reporting $2.29M in revenue on $371K in combined investment. Revenue-to-investment ratio: approximately 6.2x; peak campaign return reported at 91x.
- JACO Commercial Systems: developed a Business Kit with 50+ editable templates. Reported onboarding time fell from 6-8 weeks to 8 business days, while capacity grew from 5-8 to 30+ concurrent sponsors. Reported first-year business impact: $578,750 across operational savings, faster deal closures and retention.
- Legacy Land: designed an AI-assisted digital universe and tournament across eight countries. Reported revenue: $1.9M, equivalent to 190.3M platform coins; 38% above target.
- #UltimateGamer: developed a three-season esports broadcast into a community IP, with 3.8M live views, 5,000 active participants and a PUBG MOBILE sponsorship.

Vitamin Creative Communication | Senior Art Director / Senior Campaign Producer
April 2022 - December 2024
- NDMC Sukuk (#Sah): designed a bilingual identity and multichannel campaign associated with more than SAR 1B in savings volume and 37,000+ conversions.
- SMO Vision 2030: led creative direction across 15+ governmental agencies and 16+ campaigns, reporting 1.06B cumulative visibility and 57M digital views.
- ETEC: led digital creative work associated with 250M+ search impressions.
- Ministry of Energy: directed visual communications for COP27 and COP28, reporting 178M visibility and 52M video views.

RECOGNITION
Athar 2024 Gold Award - NDMC Governmental Sukuk campaign.

This is a selected-experience CV. Campaign results reflect reported project outcomes rather than outcomes attributable solely to one contributor.